The I&I Way embodies the corporate culture brand of Samsung Corning Precision Materials as well as the core principles of its business innovation activities.
- Imagination – Creative ideas
- ‘Imagination’ does not come from random ideas that pop into your head, but your attitude to changing what you are doing and how you are doing it.
- Way - Make It a Part of Your Life
- I&I is the basic concept behind the company’s corporate culture brand, while Way signifies that you make I&I a part of your daily routine. To standardize the corporate culture at Samsung Corning Precision Materials, the I&I Way has been implemented. What has really been required is Way - in other words, to make corporate culture a part of life.
- Practice Constantly - Innovation
- Innovation is the relentless practice of conceptualization giving form to imaginative thought. You set up tasks based on your ideas and measure your progress. Setting up tasks allows a company to inject resources, systematically push forward with its tasks., Measuring allows a company to objectively measure its progress and carry out tasks step by step..